AI-powered entertainment platform Mugafi has entered a strategic partnership with the Avalanche blockchain to tokenize intellectual property (IP) assets, including films, anime, and music. The collaboration aims to create an entertainment IP launchpad on Avalanche, enabling creators to finance and distribute projects directly on-chain.
The initiative will leverage Mugafi's existing catalog and upcoming projects, with an initial goal to finance more than $10 million in entertainment IP. The long-term ambition is to exceed $1 billion in annual IP financing throughput on the Avalanche network. Mugafi's AI systems, VED and Pulse, which are trained on over 20,000 scripts and a million story structures, will be used to evaluate projects before they are brought on-chain for funding.
The partnership is expected to generate significant economic activity, creating 300 to 500 direct jobs in areas like production, distribution, and compliance. It also projects more than 1,500 opportunities for creators and studios across India, North America, Japan, and Korea within 18 months. Specific targets include funding five to ten high-profile projects and onboarding 25,000 early participants.
Mugafi, launched in 2020 and backed by investors like Nexus VP, HashedEM, Netflix, Amazon, and Panorama Studios, has already seen success with its 2025 film Kuberaa, which generated $35 million in revenue from box office, music, and streaming. Avalanche cited its position as a leading real-world asset (RWA) infrastructure, with $1.2 billion in tokenized assets, as a key reason for the partnership, aiming to demonstrate its network's capability for large-scale RWA issuance.
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