Binance's new co-CEO, He Yi, has issued a firm warning against token trends that attempt to piggyback on the exchange's popularity, specifically addressing the recent surge in meme coins, AI-themed tokens, and short-lived token launches. The statement was made on X in response to a user who suggested Binance's official X account was being operated like a group controlled by "a bunch of KOLs."
He Yi clarified that while Binance staff have creative freedom in their social media posts, this freedom is strictly limited to their daily work. She explicitly drew a line at employee participation in launching or promoting any tokens. "Her statement regarding 'encouraging employees to innovate and try' has to do with only their daily work and not 'coin issuance projects,'" she emphasized.
The warning comes at a time when the BNB memecoin space has become active again, leading community members to tokenize words excerpted from posts made by the official Binance X account or by He Yi herself. She acknowledged this trend but insisted that "none of that has anything to do with Binance itself." She further clarified that the increased frequency of such community-driven tokenization does not mean Binance will stop posting official updates.
This is not the first time Binance leadership has addressed speculative token trends. He Yi has previously urged users to take responsibility for their actions and protect themselves from pump-and-dump schemes through better research and vigilance. Former CEO Changpeng Zhao (CZ) has also issued similar warnings. As recently as last month, Zhao took action against accounts he claimed were being sold, unfollowing them and urging users to avoid purchasing such handles, which he said were used for "a laundry list of bad acts."
Despite these repeated warnings from exchange brass, the crypto market often defies logic. Past events, such as a single photo of CZ's dog sparking countless "Broccoli" meme tokens or a tweet about the BNB Chain's Four.meme token launch setting off a frenzy, demonstrate the persistent challenge of curbing speculative mania tied to the Binance brand.
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