Coinbase has unveiled a new "Custom Stablecoins" service that allows businesses and organizations to create branded digital currencies backed by USDC (USD Coin). This service is part of Coinbase Business and provides partners with the tools, technology, and regulatory compliance support needed to launch and manage these stablecoins securely.
The service handles issuance, custody, and regulatory compliance for participating brands, enabling companies to create liquid, tradable tokens that function across multiple wallets and blockchains. According to Marc Baumann, Founder and CEO of 51 Group who shared details on LinkedIn, potential applications include branded currencies for major corporations such as "DeltaDollars," "StarbucksUSD," "AmazonCoin," and "NBA Bucks."
Companies using the service gain access to over 100 million existing Coinbase wallets. The revenue model includes Coinbase earning spread on redemptions plus transaction and custody fees.
This launch demonstrates Coinbase's strategic expansion beyond traditional crypto trading, positioning itself as "full-stack financial infrastructure." The Custom Stablecoins feature was announced alongside broader platform updates including stock trading on the main application, prediction markets, a simplified interface for futures and perpetual contracts, enhanced functionality for Solana traders, primary token sales, the global launch of the Base App, general availability of Coinbase Business, and expansion of the fiat-to-crypto onramp.
Coinbase also announced partnerships with Solflare, Flipcash R2, and ETHA, along with BlackRock tokenization agreements aimed at institutional adoption. The company separately partnered with Apollo to explore stablecoin credit strategies and integrated the x402 payment protocol for transactions.
