KuCoin has released its 2025 Annual Review, titled "A Renewed Brand. A Year Built on Trust," marking a significant strategic pivot for the exchange. The report frames 2025 not as a year of aggressive growth but as a foundational reset, with a heavy emphasis on regulatory alignment, security, and long-term credibility.
The core message is a deliberate shift in priorities. CEO BC Wong described the year as one defined by "deliberate trade-offs," choosing long-term responsibility over short-term momentum. The company transitioned from a resilience-focused phase to a more mature operating model, slowing down operations to tighten controls and align more closely with global regulators, even as trading activity expanded.
Key regulatory and security milestones defined the year. KuCoin made substantial compliance progress, securing AUSTRAC registration in Australia and establishing a local office in Sydney. In Europe, it obtained a Markets in Crypto-Assets (MiCA) license through its entity, KuCoin EU. The company also submitted an application to Turkey's Capital Markets Board (SPK).
On the security front, KuCoin completed four major international certifications: SOC 2 Type II, ISO 27001, ISO 27701, and CCSS. It maintained Proof of Reserves verification for 36 consecutive months, audited by Hacken, and was ranked first globally for security by CER.live. Central to this strategy was the launch of a USD $2 billion Trust Project, a long-term initiative aimed at strengthening asset protection, risk controls, and operational resilience.
Trading volumes grew alongside this new focus on restraint. Despite a choppy market, KuCoin's average daily spot trading volume reached $4.76 billion, a 55% year-on-year increase. Futures trading averaged $6.47 billion per day, up approximately 30%, placing the exchange fourth globally by futures volume. The review stressed that this growth occurred alongside tighter risk management and a focus on liquidity quality, signaling a move away from "volume-at-any-cost" tactics.
Product development followed the regulatory and security foundation. The platform expanded participation products like GemPool, HODLer Airdrops, and Spotlight with more structured protections. It introduced AI tools, including the KIA crypto assistant and KuCoin Feed for market intelligence. User experience was enhanced with KuCoin App 4.0 and KuCoin Lite. Outside of trading, KuCoin expanded its mining services via KuMining and KuPool, achieving a top-four global ranking in Litecoin (LTC) and Dogecoin (DOGE) hashrate.
The review concludes by positioning 2025 as a foundation year intended to support steadier, more sustainable development in the future, with trust being something that must be "built, audited, and maintained."
