Trump Media & Technology Group (DJT), the company associated with former U.S. President Donald Trump, announced a significant foray into cryptocurrency on December 31, 2025. The company has entered into a partnership with the Crypto.com platform and its native Cronos blockchain to launch a new digital token that will be distributed exclusively to its shareholders via an airdrop.
The plan, as detailed in an official announcement, is to distribute one of the new tokens for each full share of DJT stock owned by an ultimate shareholder. The company stated, "Trump Media anticipates that in the near future, each ultimate holder will be entitled to receive one of the new digital tokens for each full share of DJT." The token itself is designed to have no cash value but will function as a utility token, granting holders periodic rewards, benefits, or discounts on Trump Media products and services.
These benefits are expected to be tied to platforms like Truth Social (the social media platform), Truth+, and Truth Predict. Trump Media CEO and Chairman Devin Nunes highlighted the strategic goals behind the move, stating, "We look forward to leveraging blockchain technology at Crypto.com and conducting this first-of-its-kind token distribution to reward Trump Media shareholders and increase regulatory clarity to promote fair and transparent markets."
The announcement had an immediate market impact, with the price of Cronos (CRO) experiencing upward momentum following the news. Further specifics regarding the token's name, technical details, and the exact timeline for the airdrop are slated to be revealed in the new year.
