In a landmark move bridging decentralized finance and traditional media, prediction market platform Polymarket has secured an exclusive partnership with Dow Jones Media. The deal, first reported by BeInCrypto, will see Polymarket's proprietary data integrated into the market analysis and reporting of Dow Jones affiliates, including The Wall Street Journal, Barron's, and Investor's Business Daily.
Under the agreement, Polymarket will provide real-time odds, trading volumes, and market sentiment data on a wide array of future events. These range from macroeconomic indicators and election outcomes to specific corporate earnings and geopolitical developments. This integration provides financial journalists with a novel, crowd-sourced gauge of market expectations, marking a significant validation for the prediction market sector.
Polymarket, which operates on the Polygon blockchain, allows users to trade on real-world event outcomes. Its data is viewed as a form of collective intelligence, aggregating the capital-backed views of a global user base. The partnership strategically positions this decentralized finance data stream within established financial media frameworks.
The collaboration emerges as Polymarket demonstrates a mature, compliant stance. The platform previously settled with the U.S. Commodity Futures Trading Commission (CFTC) in 2022 and has since restricted certain U.S. user access. Partnering with Dow Jones, a subsidiary of News Corp, signals a pivot towards serving institutional and professional data consumers.
Industry experts highlight the deal's potential impacts. Financial analyst Dr. Anya Sharma noted the partnership "represents the formalization of an alternative data source" whose value lies in its independence from traditional financial ecosystems. The integration could introduce a new quantitative layer to journalism, where reporters cite "Polymarket probability" alongside traditional data, potentially influencing reactions in related stock, bond, or currency markets.
This deal is part of a broader trend of prediction market integration into mainstream media. Polymarket is also the exclusive prediction market partner for Yahoo Finance, and Google Finance will roll out data from both Polymarket and rival Kalshi. Kalshi, valued around $11 billion, is CNN's official prediction market partner. Polymarket was most recently valued at $9 billion following various 2025 funding rounds.
In a related development, Polymarket confirmed in October 2025 plans to launch a native POLY token and an accompanying airdrop. The platform also recently announced a new suite of housing-related prediction markets via an integration with on-chain real estate platform Parcl.
