BTCC, the world's longest-running cryptocurrency exchange, has launched its 2026 New Year Trading Festival, featuring a massive $10 million prize pool. The campaign, positioned as one of the most significant seasonal reward programs in the industry, is designed to celebrate and incentivize the exchange's global user base. This initiative follows BTCC being voted "Best Centralized Exchange, Community Choice" at the BeInCrypto 100 Awards 2025, an accolade decided by public vote.
"This New Year Trading Festival is our way of giving back to the incredible community that has supported BTCC's growth," said Marcus Chen, Product Manager at BTCC Exchange. "With a $10 million prize pool, we're rewarding our users in appreciation of their trust and continued support."
The festival is structured in two phases. Phase 1 runs from January 4 to January 30, 2026, and features two core competitions. The Futures Trading Competition offers 1.9 million USDT in prizes, with rewards scaling based on trading volume. Concurrently, the Profit Rate Competition allocates 100,000 USDT to top performers based on their profit percentages.
In addition to USDT rewards, the top three traders in the futures competition will receive exclusive physical and digital prizes. The first-place winner gets a 100-gram gold bar (valued at 15,000 USDT), second place receives 2 ETH (valued at 6,200 USDT), and third place is awarded a MacBook Pro (valued at 3,500 USDT).
Phase 2 of the campaign is expected to be revealed later in January, with BTCC indicating it will adjust incentives based on early participation and market conditions. The exchange's strategy focuses on community engagement, retention, and liquidity concentration, rather than just user acquisition, reinforcing its positioning as a stable, community-focused platform in a competitive market.
