MEXC Launches Dual Promotions: $200K P2P Airdrop for New Users and $5M Flip Fest Trading Challenge

1 hour ago 2 sources neutral

Key takeaways:

  • MEXC's $5.2M campaign signals aggressive user acquisition to compete with top-tier exchanges.
  • The gamified Flip Fest incentivizes high-volume futures trading, potentially increasing platform volatility.
  • Focus on P2P for BTC, ETH, DOGE, SOL targets onboarding users from regions with limited banking access.

MEXC exchange has launched two major promotional campaigns aimed at user acquisition and engagement, featuring a combined prize pool of over $5.2 million. The first is a peer-to-peer (P2P) airdrop exclusively for new users, offering a share of a $200,000 reward pool. The second is the return of the gamified "Flip Fest" trading challenge with a massive 5,000,000 USDT prize pool.

The P2P airdrop campaign runs from January 4th to January 31st, 2026 (UTC). It targets users who have never funded their MEXC accounts before. To qualify, new users must register for the event on the campaign page and make an initial P2P deposit of at least $100. Each eligible participant will receive a fixed 10 USDT bonus, distributed on a first-come, first-served basis from the $200,000 pool, which can accommodate up to 20,000 users. Rewards will be credited to users' Spot wallets within 5 business days after the event concludes, with all processing completed within two weeks.

MEXC highlights that its P2P marketplace allows users to buy cryptocurrencies like USDT, Bitcoin (BTC), Ethereum (ETH), Dogecoin (DOGE), and Solana (SOL) directly with local currencies and various payment methods, with zero transaction fees. The platform boasts a 99.9% anti-fraud success rate due to 24/7 monitored escrow services.

Simultaneously, MEXC has revived its "Flip Fest" event, which runs from January 15th to February 9th, 2026. This gamified challenge features a 5,000,000 USDT prize pool. The event combines daily futures trading with a card-collecting mechanic. Upon registration, users receive an initial "Pocket Card." A second card is unlocked by completing trading tasks: new users must deposit 100 USDT and complete 100 USDT in Futures trading, while existing users must trade at least 5,000 USDT.

Collecting both Pocket Cards qualifies participants for a daily prize pool of up to 200,000 USDT. Users collect "Community Cards" daily and can earn "Power Cards" through trading milestones to swap and upgrade their hands, competing for the best five-card combination. The system automatically calculates points. The previous edition attracted over 200,000 participants, with the top trader earning 12,928 USDT.

MEXC, founded in 2018 and serving over 40 million users across 170+ countries, states these promotions are part of its strategy to onboard new traders, grow its user base, and drive adoption of its P2P and futures trading platforms in a highly competitive exchange market.

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