Bybit Launches 97,200 USDT Reward Pool to Attract New Users with Fiat-to-Crypto Campaign

2 hour ago 4 sources positive

Key takeaways:

  • Bybit's aggressive user acquisition campaign signals a strategic push to capture market share from competitors like Binance.
  • The focus on fiat on-ramps and altcoins like DOGE and LAYER aims to onboard retail investors seeking easy market entry.
  • Traders should monitor for potential short-term sell pressure on promoted assets as new users may take profits from rewards.

Bybit, the world's second-largest cryptocurrency exchange by trading volume, has launched a major promotional campaign called "Fiat-to-Crypto Frenzy" aimed exclusively at new users. The campaign features a substantial reward pool of 97,200 USDT, which participants can earn by completing a series of introductory tasks designed to familiarize them with the platform's fiat on-ramp services.

The event period runs from January 12, 2026, at 10:00 AM UTC to April 15, 2026, at 11:00 PM UTC. To be eligible, users must be new to Bybit and complete Identity Verification Level 1 during this timeframe. The campaign highlights Bybit Fiat, a service providing access to over 300 cryptocurrencies using local fiat currencies through channels like P2P Trading, Fiat Deposit, and One-Click Buy.

Eligible participants can earn "Lucky Draw" tickets by completing three specific tasks via the Bybit Rewards Hub: depositing a minimum of 20 USDT through qualifying fiat or P2P channels, spending at least 25 USDT using Bybit Pay, and executing trades totaling 100 USDT across spot and derivatives markets. Each completed task grants tickets, with each ticket representing one entry into a weekly draw for a share of the USDT rewards.

Rewards are distributed on a first-come, first-served basis and may be fully allocated before the campaign's scheduled end. Once credited to users' Rewards Hub accounts within 14 working days after the event concludes, rewards must be manually claimed. The campaign promotes the purchase of major digital assets like USDT, BTC, and ETH, as well as popular altcoins including DOGE, LAYER, and MNT.

Important regional restrictions apply: users residing in the European Economic Area are not eligible to register or receive rewards, while participants from India, Vietnam, and the Philippines are excluded from receiving rewards related specifically to Bybit Pay tasks. Additional country-specific restrictions are in place per Bybit's policies.

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