K33, a digital asset brokerage, has officially launched a crypto-backed lending product, allowing clients to borrow USDC against Bitcoin (BTC) and Ethereum (ETH) holdings. This service enables users, particularly institutional and high-net-worth investors, to access liquidity without selling their long-term digital asset investments. The launch positions K33 as one of the first regulated companies in the Nordic region to offer such balance-sheet-backed crypto-collateralized loans.
The product is a direct response to growing demand for liquidity solutions that allow investors to maintain exposure to their assets. "Crypto-backed loans give clients access to liquidity without having to sell assets they believe in for the long term," stated Torbjørn Bull Jenssen, CEO of K33. The loans are funded directly from K33's own Bitcoin treasury, established in 2025, as part of a broader strategy to generate yield and expand its product offerings beyond brokerage services.
The service is currently in a limited rollout phase, available initially to a select group of clients based on demand and eligibility assessments. Interested clients must submit an expression of interest via the K33 Loans Official Page, with all applications subject to regulatory compliance checks. Loan terms will be determined on an individual basis.
Key advantages highlighted by K33 include the potential to avoid triggering immediate taxable events associated with selling crypto assets and the flexibility to convert borrowed USDC into local fiat currencies such as NOK, EUR, or USD. This development marks a significant step for the Nordic crypto market, where regulatory caution and limited infrastructure have historically slowed the adoption of such products.
