MEXC and ether.fi Launch Co-Branded Crypto Card with 4% Cashback, Bridging DeFi and Global Commerce

3 hour ago 2 sources positive

Key takeaways:

  • The MEXC-ether.fi card signals a strategic push to monetize Ethereum's staking yield directly within consumer payment rails.
  • Aggressive cashback incentives target user acquisition but may pressure profitability in the competitive crypto card sector.
  • Watch for increased utility-driven demand for ETH and liquid staking tokens as real-world spending use cases expand.

MEXC, one of the world's fastest-growing cryptocurrency exchanges, has announced a strategic partnership with liquid staking protocol ether.fi to launch a co-branded crypto credit card. The initiative is designed to bridge on-chain assets with real-world commerce, allowing users to spend their cryptocurrency holdings seamlessly at over 130 million Visa merchants globally, including via Apple Pay and Google Pay.

The card enables users to retain full on-chain custody of their assets while making purchases. True to MEXC's zero-fee principle, the card offers up to 4% instant cashback on transactions, with no annual fees or minimum spending requirements. The partnership aims to channel on-chain yields, such as staking rewards from the Ethereum ecosystem, directly into merchant payments, effectively connecting decentralized finance (DeFi) with everyday spending.

Cecilia, Chief Strategy Officer of MEXC, stated, "Web3 payments are entering a period of rapid growth, with the next billion users coming from retail. By seamlessly integrating crypto and fiat, we are empowering users while creating real value for merchants and the broader retail ecosystem." Vugar Usi, COO of MEXC, added, "Crypto is not just about investing or earning. It is a lifestyle. With our new crypto card solution, we are closing the loop in the user journey."

The partnership includes a joint incentive program for early adopters. From 18:00 (UTC+8) on January 15, 2026, to 18:00 (UTC+8) on February 15, 2026, new users who complete advanced KYC verification, deposit at least 100 USDT, and apply for the card can receive a 15 USDT airdrop and the 4% cashback rate. Referral rewards are also in place, offering inviters a 10 USDT airdrop per successful referral and an additional 1% cashback when their referrals use the card.

The collaboration extends the benefits of instant transactions and crypto-powered purchases to MEXC's user base of over 40 million people across 170+ countries. The move is positioned as a key step in eliminating the gap between on-chain assets and everyday payments, accelerating the global adoption of crypto for real-world use cases.

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