Bybit EU has launched a Bitcoin cashback feature for its Bybit Card, allowing eligible users across the European Economic Area (EEA) to earn between 2% and up to 10% of their everyday spending back in Bitcoin (BTC). The cashback is credited daily to users' Funding Accounts, and cardholders can choose to receive rewards in either BTC or USDC. The card, which carries no annual fees and is accepted anywhere Mastercard is, is part of Bybit EU's strategy to integrate cryptocurrency into daily financial habits.
"Bitcoin cashback integrates crypto into something people already do every day," said Mazurka Zeng, Co-CEO of Bybit EU. "Rather than asking users to actively trade, it allows them to gain exposure progressively through regular spending, at their own pace." The launch coincides with a new physical card design exclusive to European users and a limited-time promotion offering up to 10% cashback on selected categories, capped at €150.
Simultaneously, Bybit's global exchange is emphasizing its suite of tokenized traditional finance (TradFi) products as a tool for navigating expected macroeconomic volatility in 2026. In a recent Bybit Learn livestream, analysts highlighted how platforms like Bybit Alpha and Bybit xStocks provide 24/7 access to tokenized representations of selected global stocks, indices, and gold.
"2026 has already kicked off with some geopolitical shockers," noted Han Tan, Chief Market Analyst at Bybit Learn. "With Bybit Alpha offering 24/7 access to key asset classes, this allows traders to express their market views and respond swiftly to major macro developments." Ann Zhang, Spot Product Marketing Manager, demonstrated that users can trade fractional amounts of these tokenized assets with a minimum trade size of $10, without needing a traditional brokerage account.
The session framed the coming year as one likely to be shaped by U.S. inflation data, central bank communications, corporate earnings (with specific mention of AI-driven companies like Nvidia), and geopolitical events. Bybit Alpha also offers on-chain liquidity pools where users can deposit supported tokens to earn rewards from trading fees.
