The Dogecoin Foundation's official business entity, House of Doge, has announced the development of 'Such,' a mobile application designed to facilitate Dogecoin (DOGE) payments for everyday transactions. The app aims to bridge the gap between cryptocurrency holders and merchants by providing self-custody wallet tools alongside integrated commerce features, representing a strategic push to expand the memecoin's utility beyond speculative trading.
The 'Such' app is scheduled for a public release in the first half of 2026, following a closed beta testing period. It will launch with foundational capabilities allowing users to create self-custodial wallets and monitor a real-time transaction feed. A key merchant-focused component, labeled "Hustles," will enable individuals and small businesses to list products or services and manage Dogecoin payments with minimal technical setup.
The initiative is backed by a significant corporate structure. House of Doge recently finalized a definitive merger agreement with Nasdaq-listed Brag House Holdings in December 2025. The combined entity is targeting an early 2026 closure of the transaction, after which it aims to go public. The technical development of 'Such' is being led by a team of 20 engineers in Melbourne, Australia, building on open-source technology from the Dogecoin Foundation with an emphasis on non-custodial architecture.
Leadership figures have emphasized the project's vision. "We want to see Dogecoin become a widely used global decentralized currency," said Marco Margiotta, CEO of House of Doge. CTO Timothy Stebbing highlighted the target audience, noting the prevalence of side hustles within the Dogecoin community that could benefit from easier payment tools.
Despite the announcement, Dogecoin's market price showed no immediate positive reaction, trading at approximately $0.1239, down 4.14% over the previous 24 hours at the time of reporting.
