Binance, the world's leading cryptocurrency exchange, has unveiled a major incentive program designed to boost adoption of the USD1 stablecoin. The exchange announced a $40 million airdrop campaign of WLFI tokens, which will be distributed to users who hold USD1 on the platform.
The campaign is scheduled to run from January 23 to February 20, 2026. Rewards will be distributed weekly, with the first payout set for February 2. Approximately $10 million worth of WLFI tokens will be released each week over the four-week period.
Eligibility for the airdrop is based on a user's net USD1 balance held across multiple Binance account types, including Spot, Funding, Margin, and USDⓈ-M Futures accounts. Notably, borrowed funds are excluded from the calculation. To determine qualifying amounts, Binance will take hourly snapshots of user balances, using the lowest balance recorded each day to prevent manipulation.
The exchange has implemented a bonus structure to encourage specific use cases. Users who employ USD1 as collateral in Margin or Futures accounts will receive a 1.2x multiplier on their reward rate, provided they maintain a minimum of 0.01 USD1 in those accounts. Weekly rewards are calculated using a seven-day average of the qualifying balance and an effective annualized rate (APR) set at the time of each distribution.
To participate, users must complete identity verification (KYC) and reside in an eligible jurisdiction. Broker accounts are excluded from the campaign.
The initiative highlights the growing ecosystem around both assets. USD1, a multichain stablecoin launched in April 2025 that is fully backed one-to-one by US dollars and money market funds, has seen record growth. Its market capitalization now exceeds $3 billion and it is available on blockchains including Monad, Ethereum, Solana, and Aptos.
WLFI, the native token of the World Liberty Financial ecosystem, has seen increased activity in early 2026, with recent integrations into payroll services, DeFi lending platforms, and on-chain liquidity venues. The token's association with former U.S. President Donald Trump has, however, drawn some criticism over potential conflicts of interest.
Binance's campaign is a strategic move to accelerate USD1's utility on its platform and foster broader engagement with the World Liberty Financial ecosystem, using transparent reward mechanics to drive user participation.
