TokenFi, a platform specializing in the tokenization of real-world assets, has initiated a high-profile, four-week branding campaign across Italy, strategically timed to coincide with the 2026 Winter Olympics. The campaign is set to begin on January 26, 2026.
The initiative includes a full digital arrivals takeover at Venice Marco Polo Airport, a primary international gateway for Olympic visitors, and the operation of two fully wrapped TokenFi trams on major routes in central Milan. These efforts are designed to position the TokenFi brand in front of millions of international travelers during one of Italy's busiest travel periods.
According to the company, the campaign targets a premium, global audience—including professionals, athletes, and spectators—who are showing increasing interest in blockchain and digital asset technologies. A TokenFi spokesperson, Pedro Vidal, stated, "The 2026 Winter Olympics present a rare opportunity to place TokenFi in front of a truly global, highly influential audience... This campaign isn’t just about visibility, it’s about validating the role of tokenization on the world stage."
The move is framed as part of a broader industry shift, pioneered by TokenFi and its associated project Floki, toward building mainstream brand recognition through physical, high-traffic environments rather than relying solely on digital channels. The campaign aims to reinforce TokenFi's ambition to lead the global tokenization movement at the intersection of finance, technology, and culture.
