Securitize, a leading tokenization platform and BlackRock's onchain partner, has appointed Giang Bui as its new Vice President and Head of Issuer Growth. Bui joins from Nasdaq, where she led U.S. Equities and Exchange-Traded Product (ETP) strategy and played a key role in the exchange's spot Bitcoin ETF initiatives.
In her new role, Bui will focus on expanding Securitize's regulated tokenization business, working with both public and private market issuers. Her mission is to advance tokenization that delivers real ownership rights, including dividends, voting, disclosures, and resilient market infrastructure. The appointment comes as Securitize targets the first quarter of 2026 for an initial rollout of products allowing traditional equities to be issued and managed on blockchain-based infrastructure.
Bui brings over a decade of experience from the center of traditional market structure. Prior to Nasdaq, she was a Director of Listings at Cboe Global Markets, focused on ETF business development and strategic initiatives. She also played a crucial role in developing and marketing new indexes at the New York Stock Exchange (NYSE), where she began her career as a business analyst for the global index and exchange-traded products group. She remains a board member for the Security Traders Association (STA) and the ETF.com Editorial Advisory Board.
Securitize CEO Carlos Domingo emphasized the strategic nature of the hire, stating, "Giang has spent her career working at the center of issuer needs, helping build market structure, distribution, and trust. Tokenization is entering a similar moment of growth, where standards, resilience, and issuer alignment matter more than ever." Bui herself compared the current stage of tokenization to the early development of ETFs, noting that issuer control and regulatory fit were central to her decision to join.
Securitize is a key player bridging blockchain with traditional finance. The firm acts as BlackRock's onchain arm, having launched the BlackRock USD Institutional Digital Liquidity Fund (BUIDL) in March 2024. By January 2026, data from rwa.xyz shows BUIDL holding $1.69 billion across seven blockchains. Securitize reports roughly $4 billion in tokenized assets under management and has worked with major institutions like Apollo, BNY Mellon, Hamilton Lane, KKR, and VanEck.
This hire signals a strategic shift in the tokenization sector towards adopting institutional playbooks from ETFs and public markets. The focus is now on compliance, shareholder rights, and alignment with existing regulatory frameworks, moving away from purely crypto-native, permissionless models. Securitize's planned onchain equity offering in early 2026 will be a critical test for whether blockchain-based systems can support large-scale, regulated public securities markets.
