The Kaspa (KAS) project is at the center of an intense community debate about its growth strategy, as its token price faces significant technical pressure and internal sentiment challenges. Crypto analyst Doh!mer has entered the fray, arguing that the focus on "louder marketing" to boost KAS price is misguided and potentially harmful.
Doh!mer's analysis shifts the conversation from hype to structure, emphasizing that real experience in crypto comes from understanding market cycles, human behavior, and narrative fatigue—not from aggressive promotion. He contends that unrealistic price targets and claims of future mass adoption can erode trust and push away serious participants. "Experience in crypto comes from understanding cycles, human behavior, and narrative fatigue, not from constant posting or chasing engagement," he noted.
A core part of his argument is that Kaspa is not a company with a centralized marketing department, and evaluating it as such creates misplaced expectations. He believes the network grows organically through its community, technology, and long-term credibility. Doh!mer advocates for coordinated, high-quality communication from influential voices within the ecosystem over random, volume-driven promotion, stating that "alignment beats volume."
This philosophical debate unfolds against a bleak technical backdrop for KAS. The token is wrapping up a difficult January, trading around $0.038 at the time of writing—more than 80% below its 2024 all-time high near $0.2. Price action is testing a critical horizontal support level around $0.036. A daily close below this level could trigger a deeper retracement, with historical price memory pointing toward $0.02 as the next potential support zone; some analyses even suggest $0.01 cannot be ruled out if downside momentum accelerates in February.
Even if the $0.036 support holds, Kaspa faces significant overhead resistance, with a move toward $0.05 or $0.06 likely to attract sellers unless the broader crypto market turns decisively bullish. The chart suggests consolidation between $0.036 and $0.06 is the most realistic near-term outcome.
Beyond the chart, Kaspa faces internal and external sentiment pressures. Community friction has intensified around leadership direction, branding, and communication. External pressures include circulating scam accusations, Bitcoin maximalist criticism, and skepticism around partnerships, all of which contribute to a defensive atmosphere and weaken confidence during key technical moments.
