Spot Dogecoin (DOGE) exchange-traded funds (ETFs), launched in the United States in September 2025, have failed to gain meaningful traction among investors. Despite initial optimism and expectations of strong demand, capital inflows have remained minimal. According to data from SoSoValue, the combined net inflows for these ETFs total approximately $6.67 million. Updated figures as of January 2026 confirm similarly low levels, hovering around $6.17 million.
Activity has been weak since the launch, with most trading days recording net flows of zero. This performance stands in stark contrast to the initial enthusiasm that surrounded meme coin-based investment products.
The lack of interest is particularly notable given Dogecoin's market scale. DOGE maintains a market capitalization of roughly $16 billion, enjoys high retail investor awareness, and possesses strong brand recognition. However, the ETF front paints a different picture, suggesting institutional investors remain cautious, leading to limited capital allocation.
This disconnect highlights a gap between market popularity and long-term investment confidence. Visibility alone has not translated into sustained ETF demand. A video shared by BSCNews underscores this market irony, juxtaposing looping Dogecoin memes with text overlays repeating the low inflow statistics.
The disappointing performance points to a broader trend where meme coins continue to struggle in attracting institutional capital. The comparison with Bitcoin ETFs is striking. Since their approval in 2024, Bitcoin ETFs have absorbed billions of dollars in inflows. Investors appear to prefer assets with clearer monetary narratives, deeper liquidity, and long-term adoption scenarios. Consequently, Dogecoin ETFs remain niche products, and their future adoption will likely depend more on a shift in investor perception than on brand popularity alone.