Cryptocurrency exchange KuCoin has announced a corporate social responsibility (CSR) partnership with the Global CSR Foundation (GCSRF), the American Medical Women’s Association (AMWA), and the Indonesian foundation Yayasan Srikandi Merah Putih to support the ‘A Matter of Dignity – Sumatra Relief Initiative.’ The initiative focuses on delivering aid to disaster-affected communities in Aceh and Medan, Sumatra.
The core of the program involves the procurement and shipment of 5,000 menstrual hygiene kits, supported financially by KuCoin. The broader relief package also includes essential medicines and fresh food, aiming to address both general and women-specific health needs in areas facing prolonged recovery challenges. Distribution is scheduled to begin in early April 2026.
"This initiative is about responding to crisis in a way that protects both life and dignity," said Aurelly Syifalia Widihartanto, Co-Founder of Yayasan Srikandi Merah Putih. "Women are often the most affected during disasters, yet their basic health needs are the first to be overlooked. Our goal is to ensure care reaches communities not only quickly, but respectfully and responsibly."
The project builds on an existing collaboration between AMWA's Global Health Lead, Dr. Padmini Murthy, and GCSRF founder Jing Zhao Cesarone. It expands into Indonesia through Yayasan Srikandi Merah Putih, with leadership from its Vice President, Stefanny Florina. The on-ground distribution will be managed by Maha Medicare.
KuCoin's involvement is represented by its CSR and Global HR Director, Sylvie Dong, who stated, "Corporate responsibility means showing up in practical ways when communities are affected by disaster. KuCoin will continue to support CSR initiatives that address real needs and deliver meaningful help on the ground."
The initiative has garnered support from regional and national Indonesian leadership, including the Sultan of Aceh, H. Teuku Badruddin Syah, and representatives from the Ministry of Industry. Several prominent Indonesian actors and actresses have also joined to raise awareness. The partnership was formally unveiled at a press dinner in Jakarta on February 6, 2026.
