Global cryptocurrency exchange KuCoin has simultaneously rolled out KuCoin Live and an upgraded KuCoin Feed 2.0, marking a significant step toward its vision of a unified "content-to-trade" social trading ecosystem. The core objective is to seamlessly integrate market conversation, analysis, and trade execution within the KuCoin App, eliminating the need for users to switch between platforms.
The redesigned Feed 2.0 moves beyond passive content consumption by introducing interactive elements like polls and creator-driven discussions. A key innovation is the embedded Trade Cards feature, which allows users to share structured trading ideas complete with asset details, direction, leverage, and real-time profit and loss (P&L) data. These cards are tightly integrated with trending topics and token pages, enabling users to easily evaluate and execute a trading thesis directly from the feed.
Complementing the feed is KuCoin Live, a streaming environment where creators and analysts can host real-time market and technical analysis sessions. The interface is designed to resemble popular streaming platforms but is directly wired into KuCoin's market data and execution tools. This integration aims to drastically reduce the friction for traders who wish to act on live commentary.
To drive early adoption and seed high-quality content, KuCoin has launched promotional incentive programs backed by over 2.7 million USDT in rewards. These programs, active during the launch week in February, include watch-and-interact rewards for viewers and performance-based awards for creators and streamers.
The rollout also includes backend AI-assisted monitoring and risk-management features intended to maintain professional standards, curb abuse, and manage risk as the user-generated content ecosystem scales. KuCoin, which serves over 40 million users, highlighted its recent security certifications (SOC 2 Type II, ISO 27001:2022) and regulated registrations (AUSTRAC in Australia, MiCA license in Austria) as part of its broader compliance push under CEO BC Wong.
