Bybit EU has launched a comprehensive suite of campaigns centered on the regulated stablecoins USDC and EURC, aiming to shift user engagement from speculation toward structured savings and responsible digital-asset use within the European Economic Area (EEA). Announced from its Vienna hub, the initiative leverages the EU's Markets in Crypto-Assets (MiCA) regulatory framework to deepen the practical availability of these fully reserved stablecoins on its regulated platform.
The first phase, which began on February 2, focuses on fixed-term "Earn" savings products. These are designed to provide predictable returns and encourage financial literacy, positioning them as tools for building emergency funds, planning for bills, or achieving longer-term financial goals. Key offerings include a new-user exclusive USDC 10-day Fixed Earn product with a 20% APR, a second USDC 10-day Fixed Earn at 14% APR, a USDC 30-day Fixed Earn at 16% APR, and a EURC–USDC Cross-Yield 30-day product offering 15% APR.
"Integrating USDC and EURC enables us to expand access to regulated stablecoins while promoting more thoughtful and responsible ways for users to engage with digital assets," said Mazurka Zeng, co-CEO of Bybit EU. "Through savings-focused Earn products, we aim to support financial literacy and long-term participation within a regulated European environment."
In parallel, Bybit EU has opened registration for a trading competition named "Consistency Counts," which features a 110,000 USDC prize pool. The contest is structured to reward disciplined, rule-based trading activity over high-risk speculation.
Looking ahead, the company plans further integrations to expand the everyday utility of USDC and EURC across its product suite, including enhanced functionality for the Bybit Card. This campaign is part of a broader effort to normalize regulated stablecoins as practical tools for savings, trading, and payments in Europe.
Bybit EU operates under Austrian authorization as a crypto-asset service provider, offering custody, administration, exchange, placement, and transfer services for crypto-assets across the EEA (excluding Malta). The firm clarified it does not operate a trading platform for crypto-assets nor provide investment advice.
