Coinbase has officially launched stock and exchange-traded fund (ETF) trading for all eligible U.S. customers, marking a significant strategic shift from a crypto-only platform toward its goal of becoming an "everything exchange." The rollout allows users to buy and sell U.S.-listed stocks and ETFs on the same platform they use for cryptocurrencies.
Trading is available 24 hours a day, five days a week, with zero commission fees. Customers can fund trades using U.S. dollars or the USDC stablecoin and can purchase fractional shares starting at just $1. This move brings Coinbase into more direct competition with retail brokerages like Robinhood, which has also been expanding its crypto offerings.
Simultaneously, Coinbase announced a strategic partnership with Yahoo Finance. The financial news site, which attracts roughly 150 million monthly global visitors, has integrated a "Trade on Coinbase" button into its stock and crypto asset pages. This feature allows users to move seamlessly from researching an asset to executing a trade on Coinbase. Yahoo Finance will also display real-time price data and Coinbase account balances within its interface.
To encourage adoption, Yahoo Finance users are being offered a one-month free trial of Coinbase One, a subscription service that includes zero trading fees and enhanced staking rewards. For backend infrastructure, Coinbase is working with Apex Fintech Solutions for clearing, custody, and trade execution.
This expansion is part of a broader strategy to diversify Coinbase's revenue streams and reduce its reliance on crypto market volatility. The company had outlined this plan in December and recently debuted a predictions market. Looking ahead, Coinbase plans to expand its 24/5 trading to more stocks and has signaled interest in offering tokenized stocks, which would allow equities to move on blockchain networks.
