Bybit EU Launches 3% APY 'Bigger Return, Shorter Hold' Campaign for EEA Users

3 hour ago 2 sources neutral

Key takeaways:

  • Bybit's promotional APY signals a strategic push for user acquisition and asset retention in the competitive EU market.
  • The 180-day lock-up period effectively creates a temporary liquidity reduction for deposited assets on the platform.
  • This MiCA-compliant offer may attract risk-averse capital seeking regulated yield amidst ongoing macroeconomic uncertainty.

Bybit EU, the European arm of the global cryptocurrency exchange, has launched a limited-time promotional campaign offering a 3% annual percentage yield (APY) to users across the European Economic Area (EEA). Dubbed the "Bigger Return, Shorter Hold" campaign, it provides a structured reward mechanism within the exchange's MiCA-regulated framework, targeting investors seeking to manage digital asset exposure with defined returns.

The campaign applies a 3% APY to qualifying net top-ups that users maintain for a fixed 180-day holding period. A key feature is its streamlined process; it does not require enrollment in a separate staking or structured product, and users can continue to trade, stake eligible assets, or use their funds on the platform as usual during the holding period. However, withdrawals will result in disqualification from rewards.

The top-up window for participation is open from February 25 to March 31, 2026. Users must enroll via an official campaign landing page and make qualifying net top-ups through either fiat or cryptocurrency deposits during this period. The minimum participation starts from just €1, with a cap of €10,000.

Participants must maintain their net top-up balance for 180 days starting from March 31, 2026. Rewards, calculated at the 3% APY rate, will be distributed in a lump sum only after the successful completion of this holding period.

Bybit EU, operating as an Austrian Crypto-Asset Service Provider (CASP) authorized under the Markets in Crypto-Assets Regulation (MiCAR), stated the campaign is designed to provide a transparent and compliant solution tailored for European users amidst macroeconomic uncertainty. The exchange emphasized its focus on delivering services like custody, exchange, and transfer of crypto-assets within a regulated framework.

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