Shares of ETHZilla surged 13% on Wednesday, February 26, 2026, closing at $3.91 after the company announced a major strategic pivot and rebrand. The firm has changed its name to Forum Markets and will trade under the new ticker symbol "FRMM" on Nasdaq starting March 2, 2026, pending final exchange approval.
The rebrand marks a fundamental shift from its previous identity as a crypto treasury company holding Ethereum (ETH) to a platform focused on regulated real-world asset (RWA) tokenization. The company stated the move is "the next step in its transition into a platform connecting traditional capital markets with blockchain-based financial infrastructure."
Chairman and CEO McAndrew Rudisill explained the vision: "Forum embodies our belief that the next generation of financial markets will be built around institutional-grade, on-chain products backed by real assets, governed by transparency, and delivered through regulated infrastructure."
The pivot follows a deliberate unwind of the company's ETH treasury. According to reports, ETHZilla sold approximately $40 million worth of ETH in October 2025 and another $74.5 million in December 2025. These sales were aimed at reducing volatility exposure and reallocating capital toward on-chain, yield-oriented products. The company currently holds 69,802 ETH, valued at approximately $143.7 million at a price of $2,060 per ETH, making it the seventh-largest corporate holder of Ethereum.
As part of its new strategy, Forum Markets has launched its first tokenized product: Eurus Aero Token I on the Ethereum blockchain. This token offers exposure to leased commercial jet engines, specifically two engines leased to a leading U.S. air carrier. The company also indicated movement toward tokenizing other credit assets, including manufactured and modular home loans.
This strategic shift comes after a turbulent period for the company. Originally a biotech firm called 180 Life Sciences, it rebranded to ETHZilla and began accumulating ETH in July 2025. Its shares soared to a multi-year high of $107 in August 2025 as ETH approached $4,950. However, a subsequent crypto market downturn decimated its stock price, which is down over 20% year-to-date in 2026. The broader market has also largely moved on from the crypto treasury model, showing increased interest in tokenization firms.
