Social media platform X has announced a new policy that will suspend creators from its revenue-sharing program for 90 days if they post artificial intelligence-generated videos depicting armed conflict without clearly disclosing the synthetic nature of the content. The rule, announced on March 4, 2026, by X's head of product Nikita Bier, aims to maintain "authenticity of content on Timeline" during wartime events when misleading media can spread rapidly.
Bier emphasized the critical need for authentic information during conflicts, stating, "During times of war, it is critical that people have access to authentic information on the ground. With today's AI technologies, it is trivial to create content that can mislead people." The move adds financial penalties to X's existing moderation toolkit, directly linking disclosure of AI-generated media to monetization eligibility.
Unlike traditional moderation measures such as content labels or removals, this new rule specifically targets the platform's creator economy by restricting access to revenue-sharing for policy violations. Creators who publish AI-generated conflict footage must clearly disclose that the content was created with artificial intelligence. Failure to do so triggers the 90-day suspension from the program.
Enforcement will be triggered by posts flagged by Community Notes or detected through metadata or other signals from generative AI tools. Accounts that repeatedly post undisclosed AI-generated conflict videos may face permanent removal from X's creator revenue-sharing program. The policy applies specifically to videos depicting armed conflicts and does not constitute a broader ban on AI-generated content on the platform.
The announcement comes amid heightened geopolitical tensions in the Middle East, which have dominated online discussions. On February 28, the United States and Israel launched joint airstrikes on Iran, an event that caused Bitcoin (BTC) to briefly drop to about $63,000 before recovering to trade near $70,000 at the time of the policy announcement.
Researchers have noted the policy's narrow scope. Dr. Elena Martinez of the Stanford Internet Observatory commented, "Platform policies targeting specific categories of synthetic media represent necessary first steps, but they must evolve into more comprehensive frameworks. The distinction between 'armed conflict' and other sensitive topics is often ambiguous, and bad actors can easily adapt their tactics to exploit policy gaps."
For compliance, creators are advised to make the AI origin obvious in both the video and caption, using statements like "AI-generated simulation of an armed conflict event; not real; synthetic media." The shift also aligns with wider regulatory pushes to counter disinformation, including transparency expectations under the EU's Digital Services Act (DSA).
