Institutional adoption of Bitcoin has taken a significant leap forward with a surprising new corporate entrant. Nasdaq-listed Chinese electric vehicle company Jiuzi Holdings (JZXN) has announced a bold plan to acquire approximately 10,000 Bitcoin, worth about $1 billion, through an equity swap agreement with a major digital asset investor.
The deal, structured as a share-for-satoshis transaction with no cash changing hands, is designed to conserve the company's operational liquidity. Jiuzi intends to integrate the Bitcoin into its corporate treasury and liquidity management framework, signaling a strategic shift to view the cryptocurrency as a long-term financial asset and a hedge against currency risk and inflation.
The market reaction was immediate and pronounced. Following the announcement on March 6, 2026, Jiuzi's stock price surged 78%, jumping from $0.80 to $1.43, and boosting the company's market capitalization to approximately $1.82 million. The stock has since consolidated between $1.18 and $1.50.
If successfully completed, this acquisition would propel Jiuzi Holdings into the ranks of the top corporate Bitcoin holders, placing it at number 13 among public companies, surpassing firms like Trump Media & Technology Group and Galaxy Digital Holdings. The move represents a significant pivot for the EV manufacturer, transforming it into what analysts are calling a "digital asset treasury (DAT) powerhouse."
The announcement underscores a broader trend of accelerating institutional Bitcoin adoption. Jiuzi's leadership believes Bitcoin's limited supply and store-of-value properties make it a suitable complement to traditional treasury assets. This corporate adoption is seen as a powerful market signal, validating Bitcoin's role in modern finance and potentially triggering further interest from other funds and institutions.
However, the strategy is not without risks. The company operates under China's stringent regulatory environment, which has historically been critical of cryptocurrency. Furthermore, Bitcoin's inherent price volatility presents a challenge for traditional corporate treasury management. Jiuzi's ability to navigate Nasdaq compliance and sustain momentum will be a key test for this ambitious corporate finance experiment.
