Non-custodial cryptocurrency exchange platform ChangeNOW has officially launched a new feature called Private Send, designed to break the direct link between sender and recipient addresses on public blockchains. The feature, integrated directly into the company's NOW Wallet, introduces a simple toggle within the standard transaction flow.
When activated, Private Send reroutes a transaction through ChangeNOW's infrastructure instead of executing a direct wallet-to-wallet transfer. The blockchain records the transaction, but the recipient sees the funds arriving from a ChangeNOW address, with the sender's original address absent from the recipient's transaction history. "Public blockchains were supposed to be about financial freedom, not financial surveillance," stated Pauline Shangett, CSO at ChangeNOW. "Yet today, analytics firms map billions of addresses into clusters, building profiles on ordinary users. Private Send isn't about hiding from regulators, it's about stopping the default exposure of every move you make."
The company emphasizes that Private Send is not a mixing service or an anonymization tool. It operates within ChangeNOW's existing compliance framework, with all transactions undergoing standard Anti-Money Laundering (AML) screening. The service requires the latest version of NOW Wallet and is available for most assets supported by the wallet, subject to the platform's standard geographic restrictions.
ChangeNOW, which has served over 8 million customers and offers access to over 110 blockchains, positions the feature as a response to the pervasive role of blockchain analytics. The firm argues that a common misconception is that self-custody ensures anonymity, whereas analytics companies routinely cluster addresses and link activity to individuals.
