Strive, Inc., the asset management firm founded by Vivek Ramaswamy, has significantly expanded its Bitcoin reserves, purchasing an additional 317 BTC at an average price of approximately $72,555. This acquisition, confirmed by CEO Matt Cole, brings the company's total holdings to 13,628 BTC as of March 18, 2026, valued at roughly $954 million at current prices. The move propels Strive into the ranks of the top ten public corporate Bitcoin holders globally, surpassing Tesla's static holdings of 11,509 BTC.
The company has built this substantial treasury through a multi-faceted strategy since its public listing in 2025. A significant portion, 5,048 BTC, was acquired through the purchase of Semler Scientific, which already held a large Bitcoin reserve. Strive also secured thousands of BTC through private placements, stock exchange deals, and capital market activities. A core component of its funding mechanism is the SATA perpetual preferred stock product, which has raised over $250 million through offerings in November 2025 and January 2026.
Financially, Strive reported a net loss of $393.6 million for the period, largely attributed to non-cash items. This includes $194.5 million in unrealized losses on its Bitcoin holdings due to the price decline from around $126,000 in October 2025 to about $72,000 in early 2026. Despite the paper loss, the company emphasizes its success in accumulating Bitcoin, reporting a "Bitcoin Gain" of 1,305 coins in Q4 2025 and 1,050 coins so far in 2026. Strive also tracks a "Bitcoin Yield" metric, reporting 22.2% for Q4 2025 and 13.8% quarter-to-date in Q1 2026.
Beyond direct accumulation, Strive deployed $50 million to purchase perpetual preferred shares of Strategy (formerly MicroStrategy), a move that allows it to earn a yield on a Bitcoin-correlated equity instrument while maintaining its direct BTC exposure. This layered approach reflects a sophisticated corporate treasury strategy focused on digital assets.
