DDC Enterprise Limited (NYSEAMERICAN: DDC), a New York-listed global Asian food platform, announced on Thursday, March 19, 2026, the purchase of an additional 200 Bitcoin. The acquisition was made at an average price of $79,969 per BTC, bringing the company's total corporate treasury holdings to 2,383 BTC, valued at approximately $165 million.
This latest purchase is part of an aggressive, weekly accumulation strategy that has seen the company more than double its Bitcoin holdings since the start of 2026, adding 1,200 BTC in less than three months. The move lifts DDC to 32nd place among publicly listed corporate Bitcoin holders globally, according to data from Bitcointreasuries.net.
The scale of DDC's Bitcoin treasury now materially exceeds the company's equity value. With a market capitalization of just $66.43 million, its $165 million in Bitcoin holdings represent a high-conviction bet on the digital asset. The company's year-to-date "BTC yield"—a metric tracking the growth in Bitcoin holdings per share—stands at 44.9%.
CEO and Founder Norma Chu commented on the strategy, stating, "Every additional Bitcoin we add is a statement about where we think long-term value is heading." The timing is notable, as the purchase was executed while BTC was trading below $70,000 amidst heightened geopolitical risk and market sell-offs.
DDC's strategy is funded through structured financing rather than operating cash flow. In mid-2025, the company announced up to $528 million in structured financing earmarked for Bitcoin acquisition, one of the largest single-purpose Bitcoin raises by any NYSE-listed company at the time. The company has a long-term target of building a treasury of 5,000 to 10,000 BTC.
This approach closely mirrors the MicroStrategy playbook pioneered by Michael Saylor, treating Bitcoin as a primary reserve asset. Despite its stock trading at $2.18—down sharply from a 52-week high of $20.83—and carrying a beta of 5.7, DDC remains committed to its accumulation program, positioning itself as a high-volatility Bitcoin proxy for equity investors.
