Hong Kong-listed Web3 gaming firm Boyaa Interactive International has announced plans to significantly expand its cryptocurrency treasury, seeking shareholder approval to invest up to $70 million in digital assets over the next 12 months. The company intends to utilize its "idle cash reserves during periods of weakness in the cryptocurrency market" to increase its existing holdings and support the research and development of its Web3 gaming business.
If approved, Boyaa stated it would target crypto tokens with "good market liquidity, large market value, wide recognition on the market and relatively long-term holding value." This proposed $70 million investment would augment Boyaa's existing treasury, which is valued at nearly $3 billion and currently includes 4,091 Bitcoin (BTC) worth approximately $2.8 billion and 302 Ether (ETH) worth around $621,200, according to the company's statement.
This expansion plan emerges as the crypto industry faces a 45% market drawdown since October, raising questions about the sustainability of corporate crypto treasury strategies. The announcement notes that few crypto treasury companies, aside from Strategy and Bitmine Immersion Technologies, have been consistently buying crypto on a weekly basis in recent months, while several Bitcoin miners have been selling portions of their holdings.
Boyaa has established itself as a major player in corporate crypto holdings. The firm, which purchased $80.5 million worth of Bitcoin between August and November, is currently ranked as the 23rd-largest corporate Bitcoin treasury globally and the third-largest in the Asia-Pacific region, trailing only Japan's Metaplanet and China's Next Technology Holding. Its strategic accumulation has earned it the nickname "Hong Kong's MicroStrategy."
The company's crypto strategy is intertwined with its business evolution. Boyaa, originally an online card and board games developer, expanded into Web3 gaming in late 2023, focusing on blockchain-based games and infrastructure. It made its first Bitcoin purchase in January 2024 to support this transition. One of its offerings includes a Web3 version of a Texas Hold'em online poker platform, which offers Bitcoin rewards and crypto prizes.