Bitget, the world's largest Universal Exchange (UEX), has launched a new brand film challenging traditional market fragmentation while simultaneously publishing its March 2026 Proof of Reserves (PoR) report, confirming full coverage of user assets.
The brand film, released on March 24, 2026, from Victoria, Seychelles, questions the long-standing assumption of fragmented financial markets. It introduces the UEX platform built around the message "Trade Global Alpha in One," presenting a unified trading environment. This environment allows access to cryptocurrencies, stocks, forex, commodities, and precious metals through a single account. The film reflects a broader evolution in user engagement, as activity increasingly spans multiple asset classes shaped by interconnected global macro conditions like interest rates and commodity movements.
In a separate but related announcement on the same day, Bitget released its latest Proof of Reserves snapshot. The update provides transparent platform balances for core assets: BTC, ETH, USDT, and USDC. The system uses a Merkle tree-based verification method, allowing users to confirm their holdings with anonymized identifiers without exposing personal data.
The March 2026 snapshot reveals specific user holdings and reserve ratios: 14,794 BTC (40% reserve ratio), 145,337 ETH (-23% reserve ratio), 1,791,671,362 USDT (5% reserve ratio), and 157,252,121 USDC (16% reserve ratio). Despite the negative reserve ratio for ETH, Bitget states that total reserves remain consistently above the 1:1 benchmark, maintaining full coverage across all tracked assets. The company reports an average reserve ratio exceeding 100%.
