Charles Schwab to Launch Direct Bitcoin and Ethereum Trading for 38.9 Million Clients in 2026

4 hour ago 1 sources positive

Key takeaways:

  • Schwab's 2026 timeline suggests institutional crypto adoption remains measured, tempering immediate market expectations.
  • The coordinated rollout with Morgan Stanley indicates a structural shift toward mainstream crypto accessibility, not isolated firm interest.
  • Heavy promotion of the Pepeto presale alongside major news highlights persistent retail speculation despite institutional progress.

Financial services giant Charles Schwab has confirmed it will launch direct spot trading for Bitcoin (BTC) and Ethereum (ETH) through its Schwab Crypto account in the first half of 2026. This move will make direct cryptocurrency ownership available to the firm's 38.9 million brokerage clients, according to a report by CoinDesk.

The firm, which manages approximately $12 trillion in client assets, has already opened a waitlist for the service. This development signals a significant acceleration in traditional finance's adoption of digital assets. In a related move, Morgan Stanley is reportedly preparing a similar rollout of crypto trading through its ETrade platform.

The announcement underscores a growing institutional race to offer services that have long been available in the native crypto ecosystem. The report, which also appeared on FinanceFeeds, highlights the potential for a massive influx of new capital into the crypto market as Schwab's vast client base gains direct access.

Separately, the articles heavily promote a presale for a token called Pepeto, which is described as having raised over $8 million and secured a confirmed future listing on Binance. The promotional content claims Pepeto was built by a co-founder of the original Pepe meme coin project and features a suite of operational products including a zero-fee swap, a cross-chain bridge, and a contract risk scorer.

While the core news focuses on Schwab's institutional entry, the surrounding commentary presents a bullish case for early-stage investments, contrasting the potential of new presales with the more limited upside projected for large-cap assets like Ethereum and Solana (SOL).

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