Broadridge Financial Solutions has launched a comprehensive digital asset platform tailored for Canadian wealth managers. The platform enables firms to offer both cryptocurrencies and tokenized assets, such as equities, funds, and alternative investments, seamlessly alongside traditional holdings within a single, integrated system.
The solution consolidates trading, custody, and asset servicing, allowing wealth managers to manage digital and traditional assets within their existing workflows instead of relying on separate, fragmented systems. It supports both advisor-led and self-directed investment models and features connectivity to a network of custodians and exchanges.
A key challenge addressed by the platform is the operational friction wealth managers face when integrating digital assets. To bridge this gap, the system includes integrated disclosure and governance tools designed to support regulatory compliance across all digital asset activities.
Broadridge has established strategic partnerships to power the platform's infrastructure. Galaxy Digital provides the wallet infrastructure, while custody is handled through a multi-custody model involving Anchorage Digital, with interoperability for additional custodians. Broadridge, a major financial technology provider, noted that its existing systems already support the tokenization of more than $8 trillion in assets monthly.
This launch is part of a broader trend of financial institutions building tools for institutional crypto adoption. Earlier in April, SoFi Technologies launched a business banking platform for managing fiat and crypto, which includes support for its SoFiUSD stablecoin and planned connectivity to the Solana blockchain. Other players like Binance, Kraken, and Coinbase have also expanded institutional services, while traditional giants like Morgan Stanley and Fidelity Investments have moved into crypto custody and trading.
A January report from McKinsey & Company underscored this shift, predicting that wealth management portfolios will increasingly include digital and tokenized assets, driving demand for platforms that support a broader range of asset classes.
