Nexo, a digital assets wealth platform, has been named the Official Regional Digital Asset Partner of the Argentina Football Association (AFA), marking a significant strategic expansion in South America ahead of the 2026 FIFA World Cup. The partnership was formally unveiled during a high-profile signing ceremony in Buenos Aires, attended by executives, media, and guests.
The collaboration aligns with Nexo's recent efforts to strengthen its footprint in Latin America, which include the acquisition of the local platform Buenbit and the establishment of a regional hub in Buenos Aires. Federico Ogue, CEO at Buenbit by Nexo, emphasized the shared values, stating, "Argentina's national team represents the highest level of sporting excellence... At Nexo, we share that standard. Partnering with AFA is a statement of commitment to this region and the clients we serve here."
Leandro Petersen, Chief Commercial & Marketing Officer of AFA, highlighted the partnership's strategic importance: "We are excited to announce a new partnership with a strong global reach that aligns with the Argentine Football Association's international growth strategy... Nexo's arrival reflects not only the growth of our brand globally, but also the growing interest of international companies in partnering with Argentine soccer."
The partnership comes at a pivotal time, with Argentina entering the 2026 World Cup cycle as defending champions. To engage fans, Nexo is launching a global ticket giveaway campaign for Argentina's World Cup matches, open to new and existing clients. The campaign, running from May through the end of the tournament, will also distribute signed squad shirts and co-created player content featuring stars like Lionel Messi, Lautaro Martínez, Julián Álvarez, and Nico Paz. The program will incorporate match-day experiences and tier-linked merchandise rewards.
This deal adds to Nexo's portfolio of sports partnerships, which includes roles as the Official Crypto Partner of the Australian Open, the Official Digital Wealth Platform of the DP World Tour, and an Official Partner of the Audi Revolut Formula 1 Team. The AFA partnership also coincides with Nexo's regulated re-entry into the U.S. market in February 2026.
The 2026 FIFA World Cup is shaping up to be a highly crypto-integrated event. FIFA has already signed a landmark deal with blockchain-powered prediction platform ADI Predictstreet as an official partner. Furthermore, FIFA has been experimenting with NFT-based ticketing and digital ownership models through its FIFA Collect platform, creating new commercial layers around the tournament experience.
