X, the social media platform formerly known as Twitter, has officially launched its new 'Cashtags' feature, a tool designed to provide real-time financial data for stocks and cryptocurrencies directly within user timelines. The announcement was made by Nikita Bier, the Head of Product at X, who framed the launch as a response to a "rough year" for crypto, stating the platform meant to "fix it."
The feature allows users to search for an asset, such as "Bitcoin," and be presented with a live price chart alongside relevant posts discussing that asset from the X platform. Cashtags are initially available exclusively to iPhone users in the United States and Canada. For Canadian users, the feature integrates a direct link to the brokerage services of Wealthsimple, enabling a seamless path from viewing an asset's data to executing a trade.
Bier emphasized that X itself will not act as a brokerage or execute trades; instead, it is building financial data tools and partnerships. He indicated that global expansion and support for additional devices should be expected "very soon." This launch follows the platform's ongoing development of X Money, a money-transmitting service developed with Visa, which is currently in early public access.
The move is a concrete step toward realizing owner Elon Musk's vision of transforming X into an "everything app" that integrates social networking with comprehensive financial services. The company has been actively hiring for this initiative, including recently bringing on Benji Taylor, former design lead at Aave and Base, as its head of design.
