Speaking at the Bitcoin 2026 conference in Las Vegas, Eric Trump, co-founder of American Bitcoin (ABTC) and son of U.S. President Donald Trump, declared that the cryptocurrency is experiencing its greatest boom ever. He described the past six months as a 'transformational' period that has surpassed the progress of the previous three years combined.
Trump highlighted a massive shift in market dynamics driven by institutional adoption, corporate treasury accumulation, and mainstream financial integration. He pointed to major banks now offering Bitcoin-backed mortgages and custody services as evidence of a Wall Street reversal. 'People are not selling it. People are holding it. Bitcoin is becoming sticky,' Trump said, adding that limited supply and growing demand from both institutions and sovereign governments are compressing the market structurally.
Moderator Eric Balchunas, Bloomberg’s senior ETF analyst, framed the shift through the lens of the ETF market, noting that bitcoin ETFs have been among the most successful product launches in history, democratizing access for everyday investors. Trump emphasized his willingness to withstand Bitcoin's volatility, challenging observers to 'see who wins in a 10-year period of time.'
The conference, also held in Nashville, Tennessee, featured notable speakers including Michael Saylor of MicroStrategy and Cathie Wood of ARK Invest. Trump's remarks underscored a broader trend of accelerating institutional adoption, with major financial institutions like JPMorgan Chase and Goldman Sachs launching Bitcoin custody solutions, and companies such as MicroStrategy and Tesla continuing to accumulate Bitcoin as a treasury reserve asset.
