X Head of Product Nikita Bier has revealed that crypto is now the most-muted topic on the platform since the launch of the snooze feature on April 22. According to Bier, crypto ranked ahead of politics, the Iran conflict, sports, business, finance, gaming, artificial intelligence, videos, science and technology, and entertainment in terms of how often users choose to hide the topic from their For You feeds.
The snooze tool allows X Premium users to hide unwanted topics from their feeds for 24 hours. Bier previously described the feature as a way to “crank up or turn down the slop,” referencing growing concerns over low-quality content. Crypto feeds, in particular, have faced rising spam from AI-generated posts and InfoFi applications that reward users for engagement, pushing many accounts to post more frequently. X adjusted its API policies in January to block apps that paid users to post, aiming to reduce automated crypto engagement farming.
Bier also suggested that some Crypto Twitter accounts hurt their own reach by overposting, pointing to repeated low-value replies such as “gm.” However, CryptoQuant founder Ki Young Ju rejected this view, stating: “It is absurd that X would rather ban crypto than improve its bot detection.” He argued that AI-generated spam is the real issue.
Despite the muted topic ranking, X has continued integrating crypto tools. On April 15, it launched Smart Cashtags for iPhone users in the U.S. and Canada, allowing real-time price charts for Bitcoin, Ether, XRP, Coinbase, and MicroStrategy inside the app. Additionally, Santiment data shows that Bitcoin and Solana social sentiment have hit a four-month high, suggesting that while muting is common, engagement remains active.
Broader crypto market sentiment remains cautious, with the Fear & Greed Index at 29 (indicating “Fear”) and Google Trends data showing declining search interest for “crypto,” “cryptocurrency,” and “Bitcoin” since early 2026.
