DeLorean Labs, the official Web3 arm of the DeLorean Motor Company, has announced the bridging of its native token $DMC to the Solana blockchain. This move, supported by the Solana Foundation and executed in partnership with Sunrise and powered by the Wormhole bridge, marks a significant step in bringing iconic real-world assets onto a decentralized network.
For the first time, participants in the Solana ecosystem can hold a piece of one of the most storied automotive brands ever created. The integration allows Solana users to buy, hold, stake, and use $DMC across top platforms. Additionally, token holders can secure early access to upcoming tokenized DeLorean vehicle drops and participate in DeLorean’s governance framework—a first-of-its-kind model for a globally recognized brand that gives its community a direct role in shaping future development in a decentralized way.
“Seeing a brand like DeLorean move onchain is a big moment. Sunrise is bringing all important assets to Solana, where they can trade in open, liquid markets. We’re excited to bring $DMC into the ecosystem.” – Saeed Badreg, Co-Founder and CEO, Wormhole Labs.
DeLorean Labs President Evan Kuhn emphasized the cultural alignment: “DeLorean is about momentum, innovation, and pushing boundaries, values that align perfectly with what’s happening on Solana, and in the Solana community right now. We’re not just launching a token; we’re committing to the ecosystem.”
The launch arrives as real-world asset tokenization moves from niche experiment to mainstream conversation. DeLorean Labs is betting that the brands people already love will be what finally brings the next wave of users on-chain. The DeLorean isn’t just nostalgia—it's a proof of concept: if a cultural icon can be tokenized, governed, and owned by its community, anything can.
DeLorean joins other major brands like Mastercard and Google in building on Solana. The DeLorean ecosystem includes the world's first tokenized electric vehicle utilizing the DeLorean Protocol, an industry-first on-chain vehicle reservation, marketplace, and analytics system. At its heart lies $DMC, a token combining cultural significance, utility, and the backing of an iconic Web2 brand.
