Apple is preparing a fundamental shift in its artificial intelligence strategy, allowing iPhone, iPad, and Mac users to select from multiple third‑party AI models to power core features across its operating systems. The feature, internally codenamed ‘Extensions’, is slated for iOS 27, iPadOS 27, and macOS 27 this autumn. People familiar with the plans told Bloomberg that users will be able to assign competing AI services from providers such as Google and Anthropic to tasks like text generation, image creation, and even powering Siri.
The move dramatically expands Apple’s AI integration beyond its exclusive deal with OpenAI, which made ChatGPT the sole external model within Apple Intelligence. Internal messaging reportedly shown in test versions states that users can “access generative AI capabilities from installed apps on demand, through Apple Intelligence features such as Siri, Writing Tools, Image Playground and more.” Crucially, ChatGPT engagement on Apple devices fell short of expectations for both companies, indicating the partnership did not deliver the adoption gains anticipated.
By positioning itself as a platform operator rather than a model developer, Apple leverages its distribution advantage across more than two billion active devices. Users gain the flexibility to assign different AI models to different tasks—one for text composition, another for image generation—in a centralized settings interface. Apple is expected to maintain its privacy framework, emphasizing on‑device processing where possible and requiring user consent for cloud‑based interactions. The new strategy also opens potential subscription revenue streams from third‑party providers offering premium capabilities. The announcement is expected ahead of WWDC 2026 in June, marking the most consequential evolution of Apple Intelligence since its launch.
