BTCC Exchange and AFA Launch Million-USDT Trading Championship with Messi-Signed Jersey

1 hour ago 2 sources neutral

Key takeaways:

  • BTCC's million-USDT competition reflects exchanges' bet on World Cup hype to drive retail trading volumes.
  • The Messi jersey prize aims to bridge crypto with mainstream sports fandom, potentially accelerating adoption.
  • Traders may exploit short-term volatility spikes on BTCC as the championship attracts liquidity-seeking participants.

BTCC, one of the world’s longest-running cryptocurrency exchanges, has partnered with the Argentine Football Association (AFA) to announce the BTCC x AFA Trading Championship, a major futures trading competition that began on May 6, 2026, and runs through May 26, 2026. The event boasts a prize pool exceeding one million USDT, with the top-ranked trader receiving a unique reward: a jersey signed by Lionel Messi, captain of the Argentine National Team.

The competition features two distinct leaderboards. The Futures Trading Volume Leaderboard has a prize pool that scales dynamically as total community trading volume grows, while the Individual Profit Rate Leaderboard offers a dedicated 80,000 USDT prize pool for traders achieving the highest percentage returns. Participants can earn rewards from both leaderboards simultaneously, accommodating various trading strategies.

This championship is part of BTCC’s broader sponsorship of the AFA throughout the 2026 FIFA World Cup. Previous activations under the partnership include a lucky draw for signed merchandise and the “Legends Made With Every Trade” video release. BTCC, founded in 2011 and now serving over 11 million users across 100+ countries, will also celebrate its 15th anniversary in June 2026 with another mega trading campaign tied to the World Cup, featuring prediction challenges and more competitions.

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