Lolli and Kard Launch Automatic Bitcoin Cashback Rewards

yesterday / 20:16 2 sources positive

Key takeaways:

  • Lolli's 600K users earning automatic BTC could become long-term holders, reducing sell pressure.
  • Linking rewards to Mezo's borrowing layer locks up Bitcoin, reducing liquid supply and supporting price.
  • Competing fintech launches like Lolli and Revolut signal a structural shift toward passive Bitcoin accumulation.

Bitcoin rewards platform Lolli, part of the Thesis* portfolio, has partnered with commerce media network Kard to introduce automatic Bitcoin cashback for its more than 600,000 account holders. Users can now link existing Visa or Mastercard debit and credit cards through the Lolli app and earn BTC on qualifying purchases at thousands of participating merchants—including Dropbox, Hydro Flask, and Stanley 1913—without any extensions, codes, or manual offer activation.

"Most people don’t want to think about earning Bitcoin. They want to live their lives and have it happen," said Thesis* cofounder Matt Luongo. "Our users link a card once, and Bitcoin shows up in their wallet from spending they were already going to do." Kard CEO Ben Mackinnon echoed that Lolli’s audience is "one of the most distinctive consumer cohorts in the rewards space," noting the infrastructure lets merchants reach a Bitcoin-native consumer base they could not access through conventional rewards programs.

The card-linking happens via Plaid inside the Lolli app, and rewards land directly in the user’s Lolli wallet. From there, Bitcoin can be withdrawn through the Lightning Network or routed into other Thesis* products, such as the Mezo Bitcoin borrowing and yield layer offering a fixed 1% APR, or spent via Bitrefill. This creates what Thesis* calls a circular Bitcoin economy: users accumulate BTC through Lolli, borrow against it on Mezo, and spend it without liquidating their holdings.

The partnership marks Lolli’s biggest product upgrade since its acquisition by Thesis last July. Kard’s AI layer matches offers to spending patterns using first-party transaction data from over 47 million cardholders, scaling Lolli’s merchant catalog without adding operational overhead. The move aligns with a 2026 trend of fintech platforms embedding crypto rewards into everyday spending. Revolut’s launch of its first physical crypto card the same week, and the Bitcoin price around $77,000 at the time of writing, underscore the growing mainstream appetite for passive Bitcoin accumulation.

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