Ferrari shares slipped on Tuesday following the unveiling of its first fully electric vehicle, the Luce, at an event in Rome. The luxury automaker’s stock dropped as much as 6.1% on the Milan exchange before trimming some losses, reflecting cautious investor sentiment around the brand’s electrification strategy.
The Luce, Italian for “light,” is a four-door, five-seater supercar priced at around €550,000 (approximately $640,000). It features four in-house electric motors delivering more than 1,000 horsepower, a top speed over 310 km/h, and a driving range exceeding 500 kilometers on a single charge. Acceleration from 0 to 60 mph is claimed to be 2.5 seconds. Deliveries are scheduled to begin in the fourth quarter of 2026.
During the debut, CEO Benedetto Vigna emphasized that the Luce was the product of five years of intense engineering, designed to preserve Ferrari’s signature driving dynamics while embracing new technology. However, the radical departure from traditional Ferrari design ignited a firestorm on social media, with some users comparing the shift to Jaguar’s controversial rebranding and others praising it as a masterpiece.
Ferrari’s design chief, Flavio Manzoni, acknowledged the polarizing reactions but expressed confidence that opinions would evolve. Vigna, in an interview with CNBC, stressed the importance of “respect” for new technology in shaping the car’s design, noting that the company will continue producing petrol and hybrid models.
Investors are weighing the high development costs of EVs, uncertain demand in the ultra‑luxury segment, and a broader industry pullback from aggressive electric timelines. The Luce marks a deliberate, gradual shift for Ferrari, which aims for 60% of its lineup to be hybrid or electric by 2026, but the initial market response underscores the challenges of transitioning a heritage performance brand.
