Tesla’s European sales are showing a sustained comeback, with new-car registrations climbing 46.5% year-over-year in April to 10,654 units across the EU, UK, Iceland, Liechtenstein, Norway, and Switzerland. Data from the European Automobile Manufacturers‘ Association (ACEA) confirmed the strong uptick, marking the third consecutive month of growth after an 84% surge in March and a nearly 12% rise in February — the first positive streak since late 2024. Within the EU alone, registrations jumped more than 67% to 9,169 vehicles, lifting Tesla’s market share to 0.9% from 0.6% a year earlier.
The rebound reverses a difficult 2025, when full-year European sales fell 27.8% to 235,322 units, pressured by customer backlash tied to Elon Musk’s political role and fierce competition from Chinese automakers like BYD, which more than doubled its April sales to 27,008 units, and Leapmotor, which soared fivefold. Yet the latest figures pushed Tesla’s total 2026 European deliveries through April to 89,429 vehicles, a 45.8% year-over-year increase.
Tesla is reinforcing its turnaround with a $250 million investment in its Berlin-Brandenburg plant, targeting one million vehicles built on site after recently crossing the 750,000 milestone. The broader European battery-electric vehicle market also accelerated, with April registrations up over 38% year-over-year, benefiting from elevated fuel prices linked to Middle East tensions. Meanwhile, Tesla’s Full Self-Driving software received its first EU approvals — from the Netherlands in April and now Lithuania — paving the way for expansion across the bloc.
Tesla shares rose 1.7% to $440.90 on Wednesday, on track for a fifth straight winning session. Analyst sentiment remains mixed: TipRanks shows a Hold consensus with 12 Buys, 12 Holds, and 5 Sells, and an average price target of $403.86, implying potential downside. Evercore ISI noted Tesla raised prices on higher-end Model Y trims in the U.S. by up to $1,000, while projecting about 400,000 Q2 deliveries. Investors continue to watch Tesla’s autonomous driving and robotics ambitions, though near-term momentum is clearly fueled by the European recovery.
