On Tuesday, Ripple officially joined the Get Blue campaign led by the non‑profit organization Water.org, co‑founded by actor Matt Damon and engineer Gary White. The partnership will integrate Ripple’s institutional stablecoin, RLUSD, to optimize the transfer of funds aimed at alleviating the global drinking water crisis, which leaves more than two billion people without safe water at home.
The Get Blue campaign operates as a corporate coalition mobilizing commercial and financial resources toward water and sanitation solutions. Ripple now stands alongside multinational corporations such as Amazon, Gap, Starbucks, and Ecolab. The initiative relies on Water.org’s WaterCredit model, which facilitates accessible financing for essential public services in vulnerable regions.
Ripple will deploy its US‑dollar‑pegged stablecoin, RLUSD, to transfer funds to partner microfinance institutions in emerging markets. This approach addresses the technical need expressed by aid organizations to accelerate international transactions while reducing the operational costs of traditional cross‑border banking. The U.S. Environmental Protection Agency estimates that direct water consumption by data centers will reach 73 billion gallons by 2028, driven largely by the expansion of artificial intelligence systems; while the campaign does not directly offset corporate water footprints, it aims to involve the tech sector in mitigating the humanitarian impact of water scarcity.
The RLUSD stablecoin has a growing track record in social development. In September 2025, Ripple donated $15 million in RLUSD tokens to the Accion Opportunity Fund to support small business owners in underserved U.S. communities. More recently, the company committed $25 million in digital assets to DonorsChoose and Teach For America. The Water.org pilot program will serve as a performance indicator to evaluate the efficiency of blockchain‑based rails in distributing international philanthropic capital, with the reserve fund backing RLUSD remaining under periodic audits to ensure compliance and transparency.
