Rakuten Wallet has launched a "Photo Contest 2026" campaign that rewards selected dog photos with meme coins. The contest asks users to follow its X account and post dog photos using the "#RWフォトコンテスト2026" hashtag. Eleven winners will receive Shiba Inu (SHIB), while one grand prize winner will receive Dogecoin (DOGE). The campaign page provides full entry rules, prize timing, and conditions, with Rakuten Wallet presenting the offer as a simple consumer contest built around pet owners, social sharing, and small crypto rewards.
This move shows how SHIB and DOGE are being used outside normal trading screens. Instead of focusing on price action, Rakuten Wallet is linking the tokens to social posts, pet photos, and user participation. The approach makes meme coins work more like digital rewards, aligning with their dog-themed internet culture and requiring no investment knowledge from users.
Rakuten Wallet added SHIB and DOGE to its supported assets earlier this year. The exchange is part of Rakuten Group, one of Japan’s largest consumer internet and payments companies, giving listed tokens access to a broad retail brand. Earlier, Rakuten’s XRP payment push allowed users to convert loyalty points into XRP and spend across 5 million merchant locations, while Rakuten Pay had about 44 million active users. Additionally, SBI, Rakuten, and Nomura have been advancing crypto investment trust plans, moving digital assets closer to mainstream Japanese retail investors.
The contest also unfolds as Japan’s digital asset market moves toward tighter rules and broader access, with a potential crypto tax reform toward a flat 20% rate by 2028. For licensed platforms like Rakuten Wallet, such consumer campaigns demonstrate compliant, low-friction ways to boost meme coin visibility without relying solely on speculative trading.
