Tether-backed payments app Oobit has completed a direct integration with Pix, Brazil’s ubiquitous instant payment system, enabling users to seamlessly deposit Brazilian reais, hold USDT stablecoins, and spend them through the Pix rails. The integration, announced on June 23, 2026, bridges stablecoin balances with a network used by nearly 170 million people and that processed BRL 11 trillion in transactions in 2024.
The feature preserves the familiar Pix user experience—sending to a Pix key, scanning QR codes, or topping up via the app—while blockchain settlement runs in the background. “Send USDT to any PIX key, scan a QR, top up instantly,” said Oobit advisor Alex Obchakevich, emphasizing that the flow mirrors what Brazilians already use in banking apps.
The launch arrives as Brazil tightens crypto payment regulations. In May, the central bank blocked virtual assets from settling inside regulated eFX cross-border payment channels, but that rule did not ban crypto transfers. Instead, it signaled increased oversight of stablecoin-linked flows. Meanwhile, stablecoin demand continues to surge: Bitso data showed stablecoins accounted for 40% of Latin American crypto purchases in 2025, far exceeding Bitcoin’s 18% share. Oobit’s integration offers users dollar exposure without leaving a local payment habit, potentially accelerating adoption in a market where digital dollars are increasingly favored for storing value and making payments.
Oobit raised $25 million in a 2024 Series A led by Tether, with participation from CMCC Global’s Titan Fund, 468 Capital, and Solana co-founder Anatoly Yakovenko. The app previously enabled tap-to-pay at over 100 million Visa and Mastercard merchants. With Pix, it now embeds stablecoin utility directly into everyday commerce across Brazil, without requiring users to learn a new system. The integration also follows other stablecoin experiments in the country, including Nubank’s planned test of dollar-pegged stablecoin payments via credit cards and Circle’s collaboration with Nubank to expand USDC access.
