Bybit has announced a temporary adjustment to its crypto trading services for users in the European Economic Area (EEA) as it works toward full compliance with the region's evolving regulatory framework, just as its EU-licensed entity launches a new cashback campaign to attract users ahead of the final MiCA transition deadline on 1 July 2026.
Service restrictions for existing EEA users
In an official press release, Bybit confirmed that it is "temporarily adjusting operations for EEA users" as part of broader compliance efforts. The change specifically targets crypto trading service availability for users located within EEA member states, which include all European Union countries plus Iceland, Liechtenstein, and Norway. While the exchange has not detailed a full timeline, affected users may face restrictions on accessing certain trading products during the transition period. Bybit has also been making changes to its card services in the EEA and Switzerland, suggesting a wider restructuring of its European product offerings.
MiCA compliance and the race for licensed platforms
The moves come as the Markets in Crypto-Assets Regulation (MiCA) establishes a unified licensing framework for crypto-asset service providers across the EEA. With national transition periods ending on 1 July 2026, unauthorised providers are expected to wind down, forcing a market-wide migration toward regulated platforms. Bybit appears to be positioning for long-term compliance rather than a permanent exit. Bybit EU GmbH, headquartered in Vienna, secured a MiCAR licence from Austria's Financial Market Authority (FMA) in May 2025.
Cashback campaign targets new users
Simultaneously, Bybit EU launched the "Move Your Funds, Get Rewarded" campaign running from 19 June to 31 July 2026. Open exclusively to new EEA residents (excluding Malta) who have not previously held a Bybit EU account, the campaign offers three benefit tracks: a new-user welcome package with card perks, fast-track VIP fee benefits starting from a $100 deposit, and a 3% annualised cashback on crypto top-ups for deposits of at least $50,000 – capped at $1,000,000 for a maximum payout of up to $30,000 in USDC over 12 months.
Mazurka Zeng, CEO of Bybit EU, stated: "Europe is setting the foundations for a more mature and sustainable digital asset ecosystem. As the MiCAR transition progresses, users increasingly value clarity, continuity, and platforms designed with long-term regulatory readiness in mind. Bybit EU was established to support that future – and this campaign reflects our commitment to making that transition rewarding for users who choose to move their funds to a licensed platform."
The dual approach – restrictive adjustments for existing users on the main platform and an aggressive acquisition campaign for the licensed entity – mirrors a broader industry pattern as exchanges scramble for regulated European market share. The situation is reminiscent of how Binance has also been adjusting product availability in response to regional regulatory requirements.
