Bitcoin continues to draw massive institutional interest, with Japan-based Metaplanet acquiring an additional 2,823 BTC on July 2, bringing its total holdings to 43,000 BTC. The move underpins a broader trend of corporate treasuries and sovereign entities accumulating Bitcoin, reinforcing the narrative that large holders have too much at stake to allow a collapse.
Meanwhile, spot Bitcoin ETFs in the US snapped a ten-session outflow streak by pulling in $221 million in a single day, according to CoinDesk. This resurgence of inflows comes as BTC recovered to $62,623 on July 3 (CoinMarketCap), up 1.03% from the previous day but still 50.8% below its all-time high of $126,198 from October 2025. Strategy (formerly MicroStrategy) also added 34,164 BTC in a single April week for roughly $2.54 billion, expanding its position to 815,061 BTC at an average cost of $75,527.
Further legitimizing the asset class, Morgan Stanley launched MSBT – the first spot Bitcoin ETF from a major US bank – which crossed $100 million in assets in its first week. Analyst Mati Greenspan of Quantum Economics noted that Bitcoin never entered a true bear winter and framed the recent dip as a pullback within a broader bull run, with nation-state adoption as the next major catalyst. The macro backdrop turned slightly favorable after US payrolls for June came in at just 57,000, well below expectations, easing pressure on risk assets and reducing the likelihood of a Fed rate hike.
With corporate treasuries, ETF flows, and banking giants all aligning behind Bitcoin, the market structure suggests strong support near $60,000 and potential upside toward $66,000–$70,000 if inflows persist.
