Strive, a corporate Bitcoin treasury management firm, added 18 BTC to its holdings last week at an average price of $64,028 per coin, CEO Matt Cole announced via social media. The purchase, confirmed by a filing with the U.S. Securities and Exchange Commission, brings Strive’s total reserves to 19,900 BTC, placing the company just 100 BTC away from the symbolic 20,000 BTC threshold.
The acquisition represents a tiny fraction of the existing treasury—less than 0.1%—and suggests a disciplined, incremental accumulation phase rather than large block buys. This contrasts with firms like Strategy, which recently bought 1,587 Bitcoin for $100 million in a single transaction. Strive’s steady pattern, which previously included a $50 million Bitcoin purchase, underscores its long-term commitment to Bitcoin as a corporate reserve asset.
Crossing the 20,000 BTC milestone would likely draw attention from investors tracking public corporate Bitcoin exposure. The move reinforces the broader institutional accumulation trend that has persisted throughout 2025, where companies seek alternative stores of value amid inflationary concerns. While the 18 BTC purchase alone has limited market impact, it reinforces confidence among dedicated Bitcoin-focused firms.
