Binance, the world's leading cryptocurrency exchange, celebrated its 9th anniversary by announcing major milestones and a significant expansion beyond digital assets into traditional financial products. The company now reports 323 million registered users across more than 100 countries, representing about 43% of the estimated 741 million global crypto owners. This marks a dramatic rise from the fewer than six million crypto users worldwide when Binance launched in July 2017.
During the first half of 2026, registered users grew by 7%, while institutional users increased by 9%, indicating continued participation from larger market players. Binance’s cumulative trading volume reached $156 trillion after adding $11.4 trillion in the first six months of the year—7.8% higher than at the end of 2025.
In a strategic push into traditional finance, Binance introduced direct stock trading in June. The product amassed $1 billion in assets under management within 30 days and generated over $3 billion in cumulative trading volume. Additionally, its tokenized U.S. equities, known as bStocks, reached $100 million in AUM within two weeks, with 47% of trading occurring outside regular U.S. market hours.
The exchange also highlighted steady activity in other traditional finance offerings, with monthly trading volumes above $80 billion since March. Co-CEOs Yi He and Richard Teng stated that the company aims to serve both retail and institutional investors by improving access to global markets through these recent launches.
To celebrate the anniversary, Binance hosted an exclusive community event at IRIS Harbour in Marsa Dubai and launched a global campaign called “Built by You,” offering up to $4.5 million in rewards. The festivities underscored Binance’s journey from a crypto trading engine to a comprehensive financial ecosystem.
